You Say You Want a Revolution
"We all want to change the world
You say you got a real solution
Well, you know
We'd all love to see the plan"
Revolution, The Beatles 1968
In the words of the fab four we all want to change the world and Fashion Revolution Week is the perfect place to start.
Lets start a revolution
All week long events are taking place across the UK and globally to raise awareness and celebrate Fashion Revolution Week 23-29 April. Making us question our attitude to fast fashion, how and where we source our clothing. We want to know that the clothes we buy don’t come at the cost of people or the planet.
The manufacturing of clothes uses up massive amounts of water, energy and land with so much of our clothing ending up in landfill. "The average British woman hoards £285 of clothes they will never wear, the equivalent of 22 outfits left hanging in valuable wardrobe space, or, £30 billion of unworn clothes. That’s a lot of unloved clothing" Fashion Revolution.
Our Fashion Love Story
Begins with vintage denim - the look, the feel, the tones. A little 80s stonewash, a lotta denim on denim. Pull it out the closet, ease it on and greet it like an old friend. The more you wear this classic, the softer the feel - it just gets better with age.
The perfect denim jacket can last a lifetime, will never date and can take you anywhere. The journey of my well-loved vintage jacket has seen me through boogie nights and babies, pairs beautifully with my grandad's ancient paisley scarf and my recent Pucci style vintage day dress (best find ever) and even shows up in our latest Spring/Summer campaign. Source a vintage treasure and you'll never look back. Cool wash and hang dry for best results.